Insights & engineering notes
Build logs, cloud cost teardowns and product notes from the Sonipat studio — what we changed, and the number it moved.
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The 200ms rule on a cheap Android
Largest Contentful Paint gets the attention because it is easy to measure. Input delay is the one that decides whether a visitor…
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Six checks before you raise an ad budget
Budget amplifies whatever the account already does. If the conversion action is counting the wrong thing, more money makes the wrong thing…
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Fix Core Web Vitals before you rebuild the site
A rebuild is the most expensive way to fix LCP, CLS and INP. Each of the three has a cause that is…
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Moving a site without losing rankings
The dip after a migration is usually self-inflicted. A redirect chain here, a rewritten heading there, and nobody checked whether the pages…
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What a broken map pack costs a Sonipat clinic
Three branches, all verified, all invisible. What the listing cleanup cost, what the delay was costing, and why the traffic report was…
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Structured data that still earns its place
Schema will not make you rank. It is how you stop a search engine guessing about a page it already understands -…
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A rebuild is a decision, not a default
Three signals say the site has to be rebuilt. Two say it needs a week of unglamorous repair. What separates them is…
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Cloud cost teardown: the bill nobody was reading
A cloud bill that climbs while traffic stays flat is rarely a usage problem. Four line items explain most of it, and…
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The four-minute window on an enquiry form
A client came to us with a lead problem that turned out to be a rota problem. The form was fine. Nobody…
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