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Paid Search & Social Ads

Media buying with a P&L mindset. Every rupee has a job, and the job is written down before the campaign goes live.

Live in 10 working days

Budget + fee model

Google · Meta · LinkedIn

Scope

What the work covers

Delivered as part of the engagement

Campaign architecture and match-type hygiene
Ad copy, creative and asset variants
Audience, geo and negative keyword control
Landing page pairing and A/B testing
Conversion tracking and offline import
ROAS reporting against real revenue

At a glance

Before the money

Who touches what, before a rupee is spent

Six decisions set a campaign’s economics. Four are ours to make and two are yours to approve — written down in the plan so nobody is guessing after launch.

Us
Account structure
One campaign per intent, one ad group per theme, match types separated so the search-terms report actually means something.
Us
Creative and copy
Variants written against the objection each stage raises, not against a mood board. Replaced on a schedule, not when someone gets bored of them.
Us
Tracking
Conversion actions, consent mode, and the offline import of what happened in the CRM. If the platform cannot see the sale, we do not scale it.
You approve
Budget ceiling
A monthly cap and a daily cap in writing. Neither moves without a decision from you, however good the week is going.
You approve
Price and offer
Discounts, EMI wording, lead-time promises — anything a customer could hold you to from a screenshot of the ad.
Us
Kill thresholds
Cost-per-lead and frequency limits agreed before launch. Breach one and the ad set pauses itself, then we tell you why it did.

Straight answer

Good fit, bad fit

Before a call about Paid Search & Social Ads, check it against both lists. Being pointed at the wrong service costs a quarter; being pointed away costs nothing.

This works when

Something people already search for, at a price that survives a cost-per-lead
An owner who can approve spend weekly rather than quarterly
A landing page that can be changed without a release cycle

This is the wrong call when

A launch with no budget to test on — one ad set cannot teach you five campaigns
A sales cycle that never produces a trackable action
Anyone wanting enquiries with no follow-up process on the other end

Process

Five steps, no mystery months

Every engagement moves through the same track. You always know which step you are on and what leaves with you at the end of it.

Discovery

Two workshops. We map the funnel, the systems and the numbers you are actually judged on.

Leaves: brief, audit, success metrics

Strategy

Channels, sequencing and scope with effort and expected return attached to each line.

Leaves: roadmap, media plan, SOW

Design & build

Weekly staging links. Nothing is reviewed for the first time at the end.

Leaves: staging site, design system

Launch

Tracking verified, performance budgeted, rollback ready before DNS moves.

Leaves: live site, QA report

Grow & report

Monthly numbers, one call, and a plan that changes when the data does.

Leaves: report, next sprint plan

Engagement models

Pick how you want to work

Three ways in. All three put the accounts, the code and the content in your name from day one.

Fixed-scope project

Best for launches

Most chosen

Monthly retainer

Best for growth

Managed operations

Best for everything already live

Asked on the first call

Questions about Paid Search & Social Ads

Whose ad accounts are they?

Yours, always. We ask for partner access to Google Ads, Meta and LinkedIn — never ownership. If the engagement ends, the account, its history and its pixel data stay where they are.

How is the work billed?

Budget plus fee. Media spend sits in your account and goes to the platform; we invoice the management separately. The number is quoted after the account audit, because an account that needs rebuilding and one that needs tuning are not the same job.

How fast can we go live?

Ten working days for a first campaign: structure, copy, creative variants, tracking verified against a real conversion, then launch. Anything faster is spending against untested tracking.

The account is already running. What then?

We audit before we touch — search terms, conversion windows, tracking health, wasted spend. If it is performing, the honest answer is that we leave it alone and write down what we would watch instead.

The full catalogue

Eight disciplines, one accountable team

Everything below is delivered in-house from Sector 12 — nothing is subcontracted out.

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Search Engine Optimisation

Technical, on-page and local work that compounds. We chase the intent that buys, not the keyword that ranks and bounces.

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