Service · Get found
Search Engine Optimisation
Technical, on-page and local work that compounds. We chase the intent that buys, not the keyword that ranks and bounces.
First signal in 6–8 weeks
Monthly retainer
Ahrefs · GSC · Looker Studio
Scope
What the work covers
Delivered as part of the engagement
- Technical audit & Core Web Vitals remediation
- Keyword and intent mapping to funnel stage
- Content architecture and internal linking
- Local pack, listings and review velocity
- Schema, sitemaps and Search Console ops
- Monthly ranking, traffic and revenue reporting
At a glance
- Timeline — First signal in 6–8 weeks
- Engagement — Monthly retainer
- Tooling — Ahrefs · GSC · Looker Studio
The sequence
The order the work goes in
Skipping a stage is why most SEO retainers feel like nothing is happening. This is the sequence we run, and what each stage makes possible for the next.
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Stage 01
Weeks 1–2
Make the site crawlable
Index bloat logged, redirect chains killed, blocked templates unblocked, Core Web Vitals out of the red. Nothing below this compounds while the machine is broken.
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Stage 02
Weeks 2–4
Map intent to a page
Every keyword gets one URL and one funnel stage. Two pages chasing the same term is the most common reason a ranking never sticks.
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Stage 03
Month 2–3
Write the pages that answer
Service pages, comparison pages, local landers and the FAQ someone reads before calling. Structured with schema, editable by your team afterwards.
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Stage 04
Month 3 onward
Authority, then revenue
Local pack, listings and review velocity first. Then digital PR and internal links. Reporting moves from positions to revenue by source.
Straight answer
Good fit, bad fit
Before a call about Search Engine Optimisation, check it against both lists. Being pointed at the wrong service costs a quarter; being pointed away costs nothing.
This works when
- A business that already sells something and needs existing demand to find it
- A site with real depth that is being outranked by thinner pages
- An owner who can approve a content change inside a week
This is the wrong call when
- A category nobody searches for yet — that is a paid-ads problem first
- A one-page site that is going to stay a one-page site
- Anyone buying a page-one guarantee in thirty days
Process
Five steps, no mystery months
Every engagement moves through the same track. You always know which step you are on and what leaves with you at the end of it.
01
Discovery
Two workshops. We map the funnel, the systems and the numbers you are actually judged on.
Leaves: brief, audit, success metrics
02
Strategy
Channels, sequencing and scope with effort and expected return attached to each line.
Leaves: roadmap, media plan, SOW
03
Design & build
Weekly staging links. Nothing is reviewed for the first time at the end.
Leaves: staging site, design system
04
Launch
Tracking verified, performance budgeted, rollback ready before DNS moves.
Leaves: live site, QA report
05
Grow & report
Monthly numbers, one call, and a plan that changes when the data does.
Leaves: report, next sprint plan
Engagement models
Pick how you want to work
Three ways in. All three put the accounts, the code and the content in your name from day one.
Fixed-scope project
Best for launches
- Written SOW, milestones, price
- 30 / 40 / 30 payment split
- Two revision rounds per stage
- 30 days post-launch cover
Most chosen
Monthly retainer
Best for growth
- Allocated hours, rolled 20%
- Standing weekly call
- Roadmap owned by a lead
- Pause with 30 days’ notice
Managed operations
Best for everything already live
- Monitoring, updates, backups
- Uptime SLA and incident line
- Security patching window
- Quarterly performance review
Asked on the first call
Questions about Search Engine Optimisation
How long before anything moves?
Technical and local changes show inside the first month, because they change what search engines can crawl and display. Organic traffic is a 6–8 week signal at the earliest and the compounding starts after month four. A promise of page one in a fortnight is a risk you pay for later.
What access do you need?
The ability to change titles, headings, schema and internal links — usually a staging login and someone who can approve a deploy. If nobody can touch the template, the technical work becomes a written report instead of a fix.
Who owns the content you write?
You do, in your install, under your accounts. Nothing is locked to the retainer and no page disappears when one ends.
Do you build links?
We build local citations, industry mentions and genuinely useful resources worth linking to. We do not buy link packages — a profile-link farm is the fastest route to a manual action, and it is not recoverable inside a budget year.
The full catalogue
Eight disciplines, one accountable team
Everything below is delivered in-house from Sector 12 — nothing is subcontracted out.
Get found
Search Engine Optimisation — this service
Technical, on-page and local work that compounds. We chase the intent that buys, not the keyword that ranks and bounces.
Get found
Media buying with a P&L mindset. Every rupee has a job, and the job is written down before the campaign goes live.
Get engaged
Calendars, community and creative that fits each platform’s grammar instead of one recycled square everywhere.
Get engaged
The unglamorous layer that pays: lifecycle journeys, nurture sequences and editorial that answers real questions.
Build the product
Corporate sites, storefronts and landing systems — block-theme editable, green on Core Web Vitals, no license trap.
Build the product
Interfaces for dashboards, apps and admin panels where the user is doing work, not browsing.
Run the platform
CRMs, billing, inventory and internal tools that replace the spreadsheet the business actually runs on.
Run the platform
Infrastructure that survives launch day, priced honestly — plus the monitoring and uptime SLA to keep it there.
Book a 30-minute technical consultation
Bring the spreadsheet, the legacy screen or the napkin sketch. You leave with a written scope and an honest estimate.