Service · Build the product

Website Design & Development

Corporate sites, storefronts and landing systems — block-theme editable, green on Core Web Vitals, no license trap.

4–10 week builds

Fixed scope

WordPress · Next.js · WooCommerce

Scope

What the work covers

Delivered as part of the engagement

Information architecture and sitemaps
Design system, patterns and block library
WordPress FSE or headless builds
WooCommerce and payment integration
Accessibility (WCAG 2.2 AA) and responsive QA
Analytics, consent and speed budgets

At a glance

The build

A build, week by week

Four to ten weeks depending on scope. Every stage ends with something you can look at and click, not a status email.

Week 1
Audit and architecture

What exists, what it earns, and what has to move. Sitemap, content model and the funnel the site is actually responsible for.
Weeks 2–3
Design system and key templates

Type scale, spacing, colour, components — then the four templates every page is built from. Approved once, applied everywhere.
Weeks 4–6
Build and content load

Block-based templates your team can edit without a developer, with real content in from the start. A site built around lorem ipsum ships around lorem ipsum.
Weeks 7–8
QA against the budget

Core Web Vitals measured on a mid-range Android over 4G, WCAG 2.2 AA pass, responsive sweep, forms, consent and analytics verified end to end.
Weeks 9–10
Launch and handover

Redirects, DNS moved with a rollback ready, then a recorded walkthrough for the people who will actually maintain it. Documentation, not a support ticket.

The performance budget every page ships against

Largest Contentful Paint: 2.5s; Google’s good threshold
Interaction to Next Paint: 200ms; Google’s good threshold
Cumulative Layout Shift: 0.1; Google’s good threshold
Render-blocking JS on first load: 0; What we build to

Straight answer

Good fit, bad fit

Before a call about Website Design & Development, check it against both lists. Being pointed at the wrong service costs a quarter; being pointed away costs nothing.

This works when

A site that has to be edited by the marketing team, not a developer
Storefronts and landing systems where speed is a conversion argument
A rebuild where the current content and SEO equity have to survive

This is the wrong call when

A prototype you want in a week — that is a design sprint, not a build
Anything that only a specialist marketplace can do cheaply
An owner who cannot nominate one person to approve content

Process

Five steps, no mystery months

Every engagement moves through the same track. You always know which step you are on and what leaves with you at the end of it.

Discovery

Two workshops. We map the funnel, the systems and the numbers you are actually judged on.

Leaves: brief, audit, success metrics

Strategy

Channels, sequencing and scope with effort and expected return attached to each line.

Leaves: roadmap, media plan, SOW

Design & build

Weekly staging links. Nothing is reviewed for the first time at the end.

Leaves: staging site, design system

Launch

Tracking verified, performance budgeted, rollback ready before DNS moves.

Leaves: live site, QA report

Grow & report

Monthly numbers, one call, and a plan that changes when the data does.

Leaves: report, next sprint plan

Engagement models

Pick how you want to work

Three ways in. All three put the accounts, the code and the content in your name from day one.

Fixed-scope project

Best for launches

Most chosen

Monthly retainer

Best for growth

Managed operations

Best for everything already live

Asked on the first call

Questions about Website Design & Development

WordPress or headless?

WordPress for anything a marketing team edits weekly, headless when the same content has to serve an app as well. We will argue for the boring option unless there is a reason not to.

Can our team edit it afterwards?

That is the point. Block patterns, a documented component library and a recorded walkthrough. If a headline change needs a developer, we built the wrong thing.

Do you migrate the existing site?

Yes, with a redirect map for every URL that has earned traffic, and a pre-launch crawl that proves nothing is left behind or double-redirected.

WooCommerce and payments?

Supported, including the unglamorous parts: tax rules, shipping logic, gateway failures, and an abandoned-cart path that talks to the email service.

The full catalogue

Eight disciplines, one accountable team

Everything below is delivered in-house from Sector 12 — nothing is subcontracted out.

Get found

Search Engine Optimisation

Technical, on-page and local work that compounds. We chase the intent that buys, not the keyword that ranks and bounces.

Get found

Paid Search & Social Ads

Media buying with a P&L mindset. Every rupee has a job, and the job is written down before the campaign goes live.

Get engaged

Social Media Marketing

Calendars, community and creative that fits each platform’s grammar instead of one recycled square everywhere.

Get engaged

Content & Email Automation

The unglamorous layer that pays: lifecycle journeys, nurture sequences and editorial that answers real questions.

Build the product