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Social Media Marketing

Calendars, community and creative that fits each platform’s grammar instead of one recycled square everywhere.

12–20 posts a month

Monthly retainer

Instagram · LinkedIn · X · YouTube

Scope

What the work covers

Delivered as part of the engagement

Channel strategy and voice guidelines
Monthly content calendar and publishing
Short-form video, reels and static design
Community management and response SLAs
Influencer and creator partnerships
Sentiment, reach and engagement reporting

At a glance

Channel grammar

What actually gets posted, per channel

The same story told four ways. The cadence below is the 12–20 posts a month the engagement covers, split across what each platform actually rewards.

Instagram
Reels, carousels and the story that answers

Short-form carries reach, carousels carry the detail, stories carry the questions. Design stays inside the brand system so the grid still reads as one business.
LinkedIn
Founder posts, case write-ups, hiring signal

Written in the first person with a decision or a number in it. This is where a Sonipat business gets bought by another business.
X
Support answers and release notes

Low volume, fast response. The channel earns its place when someone needs an answer before they buy, and gets one in minutes.
YouTube
Long-form a reel cannot carry

Setup walkthroughs, comparisons and the honest who-this-is-not-for video. Searchable for years after it is posted.

Publishing cadence

ReelsCarouselsFounder postsCase write-upsStory Q&ARelease notesCustomer clipsBehind the buildComparison postsCommunity replies

Straight answer

Good fit, bad fit

Before a call about Social Media Marketing, check it against both lists. Being pointed at the wrong service costs a quarter; being pointed away costs nothing.

This works when

A brand with something to say weekly, not a launch and then silence
Somebody in the business who will answer comments on the day
Product or process that is genuinely visual to look at

This is the wrong call when

A business whose customers never log on to any of these channels
Anyone looking for follower counts as the deliverable
A team that cannot approve a post inside 48 hours

Process

Five steps, no mystery months

Every engagement moves through the same track. You always know which step you are on and what leaves with you at the end of it.

Discovery

Two workshops. We map the funnel, the systems and the numbers you are actually judged on.

Leaves: brief, audit, success metrics

Strategy

Channels, sequencing and scope with effort and expected return attached to each line.

Leaves: roadmap, media plan, SOW

Design & build

Weekly staging links. Nothing is reviewed for the first time at the end.

Leaves: staging site, design system

Launch

Tracking verified, performance budgeted, rollback ready before DNS moves.

Leaves: live site, QA report

Grow & report

Monthly numbers, one call, and a plan that changes when the data does.

Leaves: report, next sprint plan

Engagement models

Pick how you want to work

Three ways in. All three put the accounts, the code and the content in your name from day one.

Fixed-scope project

Best for launches

Most chosen

Monthly retainer

Best for growth

Managed operations

Best for everything already live

Asked on the first call

Questions about Social Media Marketing

Do you post as us or as the brand?

Both, and the split is agreed in the voice guide. Founder-voiced posts go out from your LinkedIn profile with your approval; product and support content goes from the brand page. Nothing publishes without a calendar you have seen.

What do you need from us each month?

One working session, access to the product or the people behind it, and approvals inside the calendar. Everything else — shooting, editing, design, copy, scheduling, replies — is ours.

Do you handle paid boosts?

We plan and buy the promotion of organic winners, and hand the full-funnel buying to the paid search service when a campaign needs its own tracking and landing pages.

Who owns the accounts and the files?

You own the platform accounts, the design source files and the content calendar. We work inside your admin access rather than holding the login hostage to a retainer.

The full catalogue

Eight disciplines, one accountable team

Everything below is delivered in-house from Sector 12 — nothing is subcontracted out.

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Search Engine Optimisation

Technical, on-page and local work that compounds. We chase the intent that buys, not the keyword that ranks and bounces.

Get found

Paid Search & Social Ads

Media buying with a P&L mindset. Every rupee has a job, and the job is written down before the campaign goes live.

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